Due to a fast-paced lifestyle, tourists want a break from their everyday routine. Vacations in smaller towns provide authentic flavors of the region and offer relaxation away from the crowds of tourists. With the right content, based on the region’s identity, and a responsible approach that does not change the image of the cultural landscape, we could redirect the coastal flow of tourists to the hinterland.
The specific goal of the Šavrinka project is to revive the cross-border cultural heritage of Šavrinka with a sustainable tourist offer that strengthens the economy of the hinterland of Istria and the development of responsible tourism. The valorization of Šavrink’s heritage, the development of a strategy and action plan for the integration of heritage into tourism, the digitization of recreational
routes, a tool for checking the sustainability of products, and the establishment of a smart hinterland supply chain will improve the quality of life of visitors, residents, and business operators.
